Tippek + Formulák + AI Promptok

12 Copywriting Tips For Stellar Web Copy

Write Compelling Words Every Single Time

Tip 1 - Talk to customers (interviews) & use their words

When you interview customers, you’ll recognize patterns and phrases they use more than the business. Typically these are the words that will make your website copy better.

Tip 2 - Write to One Person (not every person)

When you write, think specifically about one target customer. Write directly to them. Maybe even find a picture of them, a LinkedIn profile of someone like them, and write as if they were the only ones reading the website copy.

Tip 3 - Spend 80% of your time writing your headings and 20% in your body copy

Headings catch the attention of readers. Get these right, and your website will flow!

Tip 4 - Stay conversational

X Automate data to streamline connectivity

✓ Easy automation for busy people

X Our speakers are paired to ensure perfect sonic coherence

✓ You’ll be blown away by the sound

Tip 5 - Avoid using third-person copy

Third-person copy sounds overly corporate or formal. It creates an artificial layer or distance by repeatedly referring to the company name or person.

X Jon D started Acme Apps 30 years ago, bringing his passion for providing custom solutions to businesses.

✓ I started Acme Apps 30 years ago because I have a passion for providing custom solutions to businesses.

X Acme Company believes there are no one size fits all solutions

✓ We believe there are no one size fits all solutions

Tip 6 - Use the Word “You”

When you use the word "you," it makes people feel like you are speaking to them directly. This will help them connect with your content personally and make them more likely to read through until the end.

X People want to cook meals easily in less than 20 minutes

✓ You can cool meals easily in less than 20 minutes

Tip 7 - Get Specific

X How to cook pasta

✓ Cooking pasta for beginners

X Run like you mean it

✓ Run all day without blisters

X Ship your orders faster.

✓ Ship your orders in 1 day.

Tip 8 - When writing lists, stay consistent Grammatically

X Attract more customers, Charge more per project, Don’t get stalled out on projects

✓ Attract more customers, Charge more per project, Complete projects faster

Tip 9 - Use templates and formulas and get good at them. Then make them better as you learn.

There is no one size fits all website. Adapt and grow and make it your own!

Tip 10 - Avoid passive voice

Active voice helps people visualize taking action. Active voice is better for conversion, easier to read, uses fewer words, and is more authoritative.

X Brazil was beaten in the final by France

✓ France beat Brazil in the final

X Make sure it gets done (passive Nike)

✓ Just do it (Active Nike)

X A different way of thinking (passive Apple)

✓ Think different (Active Apple)

X You can count on efficient service, affordable rates, and dependable work

✓ We deliver efficient service, affordable rates, and dependable work

• Sometimes, passive voice is needed. Just pay attention to making your copy stronger by being more direct.

Tip 11- Fight against marketing jargon

X Supercharge your productivity

✓ Complete your to-do list in half the time

X Innovative business solutions

✓ Operate efficiently as a team

Tip 12 - Use tech tools to make yourself better

X Trying to be the best copywriter on your own

✓ Thesaurus.com or powerthesaurus.org

✓ Grammarly - I think the pro version is worth it!

✓ Hemmingway App - similar to Grammarly

✓ AI

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